When choosing supplements, you want brands that deliver real results without breaking the bank. Today we're breaking down two popular options: Hum Nutrition (the US wellness brand) and Fitness Health (your UK-based supplement specialists).
Let's dive into what each brand offers, how they stack up on quality and pricing, and which might be the better fit for your health goals.
Product Quality & Testing Standards
Hum Nutrition's Approach
Hum Nutrition takes quality seriously with third-party testing for purity and potency. Their products are non-GMO, vegan, and gluten-free, with no artificial colours, flavours, or sweeteners. They've got registered dietitians on their product development team, which shows they're serious about creating science-backed formulations.
However, some of their products contain ingredients with questionable bioavailability, and not all their supplements have strong clinical backing despite the premium positioning.
Fitness Health's Standards
Fitness Health maintains rigorous quality standards across their range. Their supplements undergo comprehensive testing, and they're particularly strong in targeted formulations. Take their Bacillus Coagulans CFU Probiotics - these are precisely dosed at 500mg and designed for optimal gut health support.
Their Vitamin D3 4000IU + Vitamin K2 100mcg tablets combine two synergistic nutrients in research-backed doses, something that demonstrates their commitment to effective formulations rather than just trendy ingredients.

Pricing & Value Comparison
Hum Nutrition Pricing Structure
Hum Nutrition operates on a premium pricing model. Most of their products range from $25-60 per bottle, with subscription discounts available. While the quality is there, you're definitely paying for the brand and packaging.
The main value concerns include:
- Higher cost than many competitors
- Products come in bottles rather than convenient daily packs
- Some formulations use less bioavailable ingredient forms
Fitness Health Value Proposition
Fitness Health focuses on delivering maximum value without compromising quality. Their pricing is significantly more accessible while maintaining high standards. For example, their supplement bundles like the Women's Wellness Bundle offer comprehensive nutritional support at a fraction of what you'd pay for individual premium brand products.
The value advantages include:
- Competitive pricing on high-quality formulations
- Bundle options for better value
- UK-based customer service and faster shipping
- No inflated pricing for trendy packaging
Ingredient Quality & Sourcing
Hum Nutrition Ingredients
Hum uses quality ingredients, though some formulations include less bioavailable forms. Their Flatter Me supplement for digestive health showed promising results in a small clinical study, with 80% of participants experiencing reduced bloating. However, the study was limited in size and scope.
Their transparency is good - they avoid proprietary blends and clearly list ingredient amounts, which is definitely a plus point.
Fitness Health Ingredient Excellence
Fitness Health prioritises ingredient bioavailability and effectiveness. Their Pueraria Mirifica Extract delivers 6000mg of high-strength extract in vegan capsules, focusing on potency and absorption.
Their Fibre Pro Capsules use carefully selected fibre sources for optimal digestive support, showing their attention to ingredient synergy rather than just throwing popular ingredients together.

Vegan Options & Dietary Requirements
Hum Nutrition Vegan Range
Hum Nutrition does well here - most of their products are vegan, gluten-free, and accommodate various dietary restrictions. This inclusivity is definitely one of their stronger points.
Fitness Health Vegan Commitment
Fitness Health excels in vegan formulations across their range. Their vegan capsules and tablets are clearly marked, and they've put significant effort into ensuring their supplements work for plant-based lifestyles without compromising on effectiveness.
The brand's commitment to vegan options extends beyond just avoiding animal products - they focus on plant-based ingredients that actually enhance bioavailability and absorption.
Sustainability & Environmental Impact
Hum's Environmental Efforts
Hum Nutrition has made some moves toward sustainability, though their individual product packaging and US-based operations mean a larger carbon footprint for UK customers.
Fitness Health's Green Approach
As a UK-based company, Fitness Health has inherent advantages for British customers in terms of reduced shipping emissions. Their local operations also mean better customer service response times and reduced environmental impact from international shipping.

UK Market Strengths
Hum Nutrition in the UK
Hum faces several challenges in the UK market:
- International shipping costs and delays
- Currency conversion fees
- Limited local customer service hours
- Potential customs duties and taxes
- Less familiarity with UK health regulations
Fitness Health's UK Advantages
Being UK-based gives Fitness Health significant advantages:
- Fast, reliable UK shipping
- Local customer service team
- Understanding of UK health regulations and preferences
- No international fees or customs issues
- Better stock availability
Their nutrition blog regularly covers topics relevant to UK health concerns and lifestyle factors, showing their deep understanding of the local market.
Target Audience: Who Each Brand Suits Best
Hum Nutrition Best For:
- People who prioritise trendy packaging and brand aesthetics
- Those comfortable with premium pricing
- Customers who don't mind longer shipping times
- Users seeking targeted solutions for specific beauty/wellness concerns
Fitness Health Best For:
- Value-conscious UK customers who want quality without the premium price tag
- People seeking comprehensive nutritional support
- Those who prefer local customer service and fast shipping
- Athletes and fitness enthusiasts needing effective, research-backed supplements
- Anyone looking for reliable bodybuilding supplements or general wellness support

Clinical Evidence & Results
Hum's Research Backing
While Hum has conducted some clinical studies, like their Flatter Me digestive supplement trial, the research is often limited in scope. Many of their products rely more on ingredient studies rather than finished product testing.
Fitness Health's Evidence-Based Approach
Fitness Health focuses on using ingredients with robust clinical backing at effective doses. Rather than funding small proprietary studies, they leverage existing research to create evidence-based formulations that customers can trust.
Their approach prioritises proven ingredients at therapeutic doses over marketing claims, which often delivers better real-world results for users.
Making Your Choice: The Bottom Line
Both brands offer quality supplements, but they serve different needs:
Choose Hum Nutrition if you're willing to pay premium prices for trendy packaging and don't mind international shipping delays. Their targeted approach to beauty and wellness concerns appeals to some users, though results can be inconsistent.
Choose Fitness Health if you want excellent value, reliable UK service, and supplements focused on effectiveness over marketing. Their comprehensive range, competitive pricing, and local advantages make them the practical choice for most UK customers.
For the best value and results, Fitness Health's combination of quality ingredients, fair pricing, and UK-based service makes them the clear winner for British supplement users. Plus, with their focus on evidence-based formulations rather than trendy marketing, you're more likely to see real results from your supplement investment.
The choice ultimately depends on your priorities - but for most UK customers seeking effective, affordable supplements with reliable service, Fitness Health offers the better overall package.